Nothing is new under the sun.

For as long as people have traded in forms of currency there have been hunters and victims.

Fast talking smooth operating snake oil salesmen have been doing what they do since the Babylonians started recording transactions on clay tablets and naive hopefuls have been all too willing to swallow the sweet sounding lies that have promised shortcuts to wealth.

The Internet is the newest platform for the never ending game of bait and switch to play out. And it plays out with monotonous predictable regularity

Did you know that somewhere between 95 and 97% of people who get involved in online marketing fail?

It's a frightening statistic. One that you should keep in mind.

So, why is that figure so high?

There are multiple reasons, but the key reason underlying most online business failures is that most people are not equipped with the skills or the business acumen to succeed...and there are many online programs that knowingly feed off that unpreparedness. You  know what I mean - the programs that -:

  promise that they do all the work while you sit back and count your money

proclaim they have discovered a loophole that guarantees that everyone will make money (even a child could do this)

promise that you just need 3 recruits to be free

  promise the fools gold of "spillover"

Have flash pictures of fast cars, super-models, yachts and other trappings of the jet-set lifestyle

Have testimonials from people proclaiming how good the program is and how much money they've made even though the program has been online for no more than a week!

The programs with all the photo-shopped screenshots of Clickbank and PayPal earnings.

Need I go on?

Here's  the golden rule you need to apply when reading or listening to a sales pitch.
"If it seems too good to be true, it probably is!"

And speaking of too good to be true lets look at the truth about MLM programs.