List Mailers, Safelists
& Text Ad Exchanges
The phrase email marketing covers a multitude of strategies and
List mailer owners often call their services an email marketing
service. While I guess that they may be technically correct, I’d
respectfully suggest that they’re substantially degrading what
email marketing is.
Let’s be honest about List Mailers, Safelists and their cousins
text ad exchanges. While all of these traffic generators allow
you to send an email to some or all of their lists, the email
that you send is an incentivised one. The recipient is mainly
interested in one thing- clicking on the link in your email to
earn advertising credits.
In effect, List Mailers are glorified, more powerful versions of
traffic exchanges. Years of experience suggests that you can
expect three to five times the return on investment (whether
that investment is in the form of hours or dollars) from a good
list mailer than you can from a good traffic exchange.
They work, provided that you maintain a consistent marketing
message and effort.
When marketing in this environment, every little nuance helps.
Your email headline won’t have a massive impact the first time
it’s seen (It will barely register) but the cumulative effect of
consistent headlines will create awareness and interest. Unique
squeeze pages are more likely to cut through then the same old
same old affiliate pages most advertisers are using. Banner and
text ad displays should be consistent with your main email
I’m not going to go onto the intricacies of setting up your list
mailing campaigns, there are people who have already done that
and done it very well.
Perhaps the simplest explanation for a basic setup is available
Mail Builder. It was written a couple of years ago and some
of the programs recommended (Adkreator for one) are no longer
around. As I’ve previously stated, Leads Leap gives you enough
templates and flexibility to create your own unique presence,
wherever they mention Adkreator, read Leads Leap. The point is
that Simple Mail Builder covers the basics of using List Mailers
and Safelists pretty well.
What List Mailers to start with
I’m a member of well over 150 mailing sites. Of those, I’d say
50 are running really well and the worst 20 or so are pretty
well useless. It’s a big market and you’re going to get the best
results from those mailers that are well run and have a lively
I think a good first list mailer to use is Herculist. It’s
probably the oldest program of its type online and it advertises
a mailing list of 80000. When I send an email today it tells me
that the advertisement was sent to 134000 subscribers. That
doesn’t mean 134000 people are going to read it. Only a mere
fraction will. But Herculist has regularly delivered results for
me for nearly fifteen years.
It is free to join, but your reach will be limited unless you
choose the upgrade option. Lifetime upgrades represent great
value here. Mine has paid for itself many times over. Don’t
upgrade immediately. Have a poke around, familiarise yourself
with the site and all its advertising avenues. After a couple of
days, you should be presented with a special lifetime offer.
There’s no hurry it will stay there but it’s going to give you
good advertising reach.
From the oldest, I’d recommend going to the hottest. Right now
there is nothing hotter than Free Advertising For You, This site
is an advertising powerhouse that offers a great start-up
package to new members. Once you’ve joined, go to the Get Your
free Ads tab on the left-hand menu. There’s a bucket load of
free advertising to take advantage of listed under 5 different
Welcome Promo Code – you have a choice of 2 – the 2nd is
better in my opinion.
50000 Free credits tobe used how you see fit
5 Free solo ads (get this)
1 solo every month
Weekly promo Code
This site is super active and well worth your time. Upgrades
give you more advertising power and flexibility.
From there, I would follow the recommendations from the Hoopla
Family – specifically the List Hoopla Top 21. These rankings
tend to jump around. Take your time and work your way through
from top recommendation to bottom.
Once you’ve got that in place, you’ve got a working List Mailing
base. You can go further, a whole lot further and that deserves
a separate page.