Traffic is the lifeblood of the Internet.
Deliver enough traffic to even the most amateur of
websites and you will make money.
Sounds simple enough doesn't it?
But, if you've spent any time at all trying to drive
traffic to your website and offer, you know that it is neither simple nor
inexpensive.
Most traffic experts will drag out the usual traffic
generation methods. These are
- Search Engine Marketing (SEM) which involves
either Search Engine Optimisation (SEO) or Pay Per Click Advertising (PPC).
If you're prepared to spend huge amounts of time, or you've got a degree in
computer science, SEO will deliver you targeted traffic. For most keywords
that are worth targeting, your competitors will at least number in the tens
of thousands. While Pay Per Click advertising for most of us is simply not
economical. Most competitive keywords cost anywhere between $1 and $10, and
while you can make it work, it's quite likely that you may spend at least
$1000 before you find a profitable keyword, and even then, in most cases,
the profit margin will be narrow.
- Social Media marketing. This is the flavour
of the month. Again, it takes time and/or money. There are plenty of
software programs and social media marketing courses that claim that they
will help you to reach an audience. Some people can make this work. Most
people don't have the time, the money or the patience to help them build a
viable online presence, particularly in a competitive niche like online
marketing
- Online classified advertising can work if you
have an in demand product. Typical classified advertised sites like eBay,
Gum Tree and Craig's List work best advertising physical products. The
traffic is extremely targeted if you have an in-demand product.
- Display advertising can be used through
banner advertising, text advertising, full page advertising. pop up
advertising, pop under advertising and log in ads. These forms of
advertising are relatively cheap and can be used on a technically free basis
(exchange advertising). It is prevalent across a number of advertising
platforms and need to be trialled on a case by case basis.
- Email Advertising Email is king, or is it?
Email advertising can mean different things to different people because the
phrase covers a multitude of different models. The purest form of email
advertising is to email your own list. Growing an email list is not easy and
at times it can appear to be unrewarding compared to the sugar hit of the
occasional affiliate sale, but more than 90% of successful online businesses
rely upon the traffic that an engaged marketing list brings. A big email
list does not guarantee success, whereas an engaged list will almost
certainly deliver results. There are no short cuts to doing this.===>
Generate traffic to an opt in page ===> have a low cost offer on the front
end ===> Follow up regularly with valuable and original content. There are
numerous courses that will walk you through this, but as a starting point
you could consider one of the many marketing funnels identified at Bull Free
Zone. These funnels make use of the many marketing tools, graphics and
customizable page templates at the advertising
Leads Leap - which is
probably the preeminent advertising platform for online marketers - if
you're not a member join today and then make use of the numerous how to
videos available in the public area oif
Bull Free Zone.
But you can't leverage the possibilities of having an engaged email list
without building it first and while the first four methods of advertising
described above can and do work to a degree, two far more effective methods
are using other forms of email advertising.
The first of these was once called newsletter advertising and is now more
commonly called Solo ad buys. This advertising method can be super effective
but is relatively expensive (not as expensive as Pay Per Click though).
Essentially, you buy access to another marketer's email list. You provide
the ad copy and landing page and the marketer will email a portion of his
subscriber list. The marketer will agree to generate a predetermined number
of link clicks in exchange for your money. Prices can vary anywhere in
between 2 and 10 cents per click. Packages of 50, 100, 200 and even more
clicks can be purchased. I'm generally comfortable paying between $45 and
$60 for 100 clicks. While some sellers may have perfectly good reasons for
selling at below these rates, I've found that I can't rely upon the quality
of traffic when vendors advertise at below those rates. This method iof
advertising works but requires a degree of marketing savvy as well as an
ability to not only track traffic but also to be able to recognise junk
traffic delivery. There are some entry-level solo ad platforms that will get
you started in the market. The best of these is a program called
Udimi. You can read
more about it
here. A list of reputable solo ad sellers can be found in the member's area of
Bull Free Zone.
A less costly way is to fall back on what has become an industry with an
industry. I am speaking of the often misunderstood list mailing and
safelist industry. This is a place where you can get serious access to large
mailing lists on a daily basis for mere pennies in the dollar. With a few
notable exceptions, safelists are free to join, but free membership is never
really going to deliver you enough traffic or a
viable return in investment
. The good news is that many mailers and safelists offer very low pro
membership options that can be leveraged to not only deliver results but to
also pay you to use and recommend their services. The best
full explanation of how this works is in the seminal publication
Secrets of the Big Dogs by Stan
Stuchinski If there is one online marketing book that every
marketer should read this is it, as it really opens your eyes to the
possibilities of leveraging this type of traffic into multiple streams
of income.
Bull Free Zone recommends Secrets of the Big Dogs as a core-level program.
You can read the book for a one-time fee of just $7 that's chump change for
a book that will open your eyes to the real online marketing
business and how you can profit from it. It is highly recommended that you
"STOP being eaten
alive by the Big Dogs, and
BECOME one
of the Big Dogs!"
Regardless of whether you
read the Big Dogs eBook or not, the fact remains that safelists and some of the
best traffic exchanges offer an opportunity to leverage the traffic
available into business income. You could do so by leveraging
the plan available on the next page.
Copyright © 2025. Bull Free Zone. All Rights Reserved.
|